SAUDIA has signed an agreement with global services firm Accenture paving the way for a digital transformation program that will make the airline’s passenger experience seamless and highly personalized while improving operational efficiency.
Through this agreement, SAUDIA will use artificial intelligence technologies to significantly enhance its digital infrastructure and build more than 260 new digital and electronic services in two years. SAUDIA’s passengers will be able to enjoy more personalized services and a smooth travel experience possible across the entire travel cycle, from ticket search and booking to check-in, and from in-flight services to post-sale support.
All the digital systems developed by Accenture will be designed specifically for SAUDIA, increasing operational efficiency and reducing operational costs.
This agreement will include several tracks to enhance SAUDIA’s guest value and help deliver the company’s strategic objectives.
Source: SAUDIA