Project Brief
Digital Transformation was identified as one of the top priorities for AACO and based on that AACO Executive Committee mandated the establishment of the Digital Transformation Task Force (DTTF) with the objective of exploring innovative solutions that would provide better and enhance the customer relationships management, empower the airlines’ channels and define the roadmap for the offer and order vision of IATA and what airlines need to do and transition from the current centralized, quasi-monopolistic environment, to a decentralized and modular one.
Scope of Work
• Offer & Order Management
• Digital Identity
• Payment and Settlement
The scope of the Task Force is not limited to exploring innovative solutions related to the above three key areas; it is rather open to all innovations that fit the purpose of the roadmap, such as new generation revenue management, artificially intelligent data analytics tools, NDC aggregators and others.
Benefits
Seamless customer experience, dynamic relationship with customers, secured and encrypted data, innovation, decentralization, advanced payment methods and wider variety of channels, fast settlement, payment cost reduction, optimal pricing decisions, business sustainability.
Members
The Task Force gathers information technology, commercial, and sales experts from the following 22 member airlines:
Afriqiyah
Airways, Air Arabia, Badr Airlines, EgyptAir, Etihad Airways, flydubai,
flyegypt, flynas, Gulf Air, Iraqi Airways, Kuwait Airways, Mauritania,
Middle East Airlines, Oman Air, Qatar Airways, Royal Air Maroc, Royal
Jordanian, Saudia, Syrian Airlines, Tarco Aviation, Tunisair, and Yemen
Airways.
In addition, two partner airlines are members of the Task Force namely; Pegasus Airlines, and Turkish Airlines.