Riyadh Air and Adobe announced a strategic technology partnership. Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.
Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom. Within Adobe Experience Cloud, Adobe Real-Time Customer Data Platform (CDP) will play a critical role in delivering highly personalized experiences to customers. Adobe Real-Time CDP will manage Riyadh Air’s first party customer data and combine it with data from its partners to create a unified view of each customer, that always respects privacy and consent. Based on this unified profile, Riyadh Air will be able to use other applications and services within Experience Cloud and Adobe Firefly to deliver personalized experiences, powered by generative AI and machine learning.
Source: Riyadh Air