Riyadh Air signed a landmark strategic partnership with the Ministry of Culture to transform the travel experience by embedding authentic Saudi culture into every aspect of its operations.
The agreement includes several key initiatives designed to enrich the passenger journey:
• Seasonal Cultural Campaigns: Riyadh Air terminals will be transformed into dynamic spaces celebrating Saudi heritage, featuring interactive displays, art installations, and live performances.
• Immersive In-Flight Content: Travelers will enjoy curated content that showcases Saudi Arabia’s historical sites, cultural festivals, and artistic achievements.
• Special Event Flights: Dedicated flights will coincide with major cultural events, offering passengers exclusive access to Saudi Arabia’s most iconic celebrations.
As part of the partnership, Riyadh Air will collaborate with Saudi designers, artists, and musicians to incorporate contemporary interpretations of Saudi culture into its operations.
Source: Riyadh Air