Riyadh Air and Saudi Tourism Authority (STA) signed a significant memorandum of understanding (MoU) that will enhance the travel experience for passengers to and from Saudi Arabia. Riyadh Air aims to fly to over 100 countries by 2030, and through this partnership, both entities will collaborate on various initiatives to enhance the level of service for tourists.
The partnership will focus on several key areas:
New routes and destinations
Riyadh Air and the STA will jointly announce new routes and destinations to raise global awareness among travellers.
Joint Marketing Activities:
Riyadh Air and the STA will promote Saudi Arabia along with any new destinations with an aligned strategy to attract and inform guests around the world.
Sponsorship opportunities
The agreement will see Riyadh Air and the STA engage in sponsorship opportunities and enable both parties to leverage each other’s networks and resources to source and activate with relevant partners, which will contribute to the promotion of tourism in the Kingdom.
Presence at key roadshows and international events
Working in unison, Riyadh Air and the STA will ensure they have a notable presence in key industry trade shows along with major international events in the travel and tourism sector. Their participation will enable both Riyadh Air and the STA to showcase their offerings, make new announcements, and unveil key developments while showcasing Saudi Arabia’s tourism hotspots to travellers and industry figures.
Marketplace and accessibility to STOCH
The MoU will ensure accessibility to tourism-related platforms such as the Sustainable Tourism Observatories in Cities (STOCH) to keep Saudi Arabia and Riyadh Air visible and accessible to tourists and guests year-round.
Exploring collaboration in loyalty programmes
Guests will benefit from collaboration between Riyadh Air and the STA thanks to joint benefits with their respective loyalty programs. Travelers will reap the rewards through exciting joint promotions and incentives which will encourage further visits to Saudi Arabia, and beyond, with Riyadh Air.
Distribution and payment solutions
Airline booking processes will be made simpler than ever due to collaboration on payment solutions, leveraging world-leading technology and new digital methods, which enhance the overall booking experience for Riyadh Air guests and tourists coming to Saudi Arabia.
Engaging in the Tourism Accelerator Program
Riyadh Air and the STA will both be active in the Tourism Accelerator Programme, driving innovation, growth and sustainability within the tourism sector. The programme will see both working together to implement initiatives that support the travel and tourism industry. Riyadh Air is also a catalyst for Saudi Arabia’s National Transport and Logistics Strategy and is playing a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals.
Cooperation in the development and design of tourism products
As globally recognizable entities, both will work in unison to develop and produce various travel and tourism products to enhance the overall experience for travellers. Riyadh Air is committed to elevating the standards of service in the aviation industry making the entire process, from booking to landing, completely seamless for its guests.
Coordination in conducting visitor experience assessment and setting the necessary tools and mechanisms in place
As part of the agreement Riyadh Air and the STA will gather invaluable feedback and information from travellers to improve services and the overall experience where necessary.
Source: Riyadh Air