Riyadh Air and FLYR announced a strategic partnership that will shape the future of passenger travel. Through this partnership, Riyadh Air will become the first full-service carrier to operate on a fully native offer and order-based technology to deliver a modern retailing platform and experience to its customers. Both FLYR and Riyadh Air have adopted the International Air Transport Association’s (IATA) guiding business architecture principles for IT in modern airline retailing.
An integral part of this step forward in airline retailing is how FLYR's technology directly enables Riyadh Air to craft the digital retail experience today's travelers have come to expect from most other industries. By easily introducing key capabilities such as shopping cart-like experiences, customers can book and change plans seamlessly, accessing everything they need for their trip in one location – from Riyadh Air flights and ancillaries to third-party integrations including hotels and activities. FLYR provides the foundation for Riyadh Air to deliver these experiences in the form of several key technology solutions:
● Offer Management capabilities, often referred to as "making the customer promise", are delivered through Product Catalog, Stock Keeper, and Offer Translator will enable Riyadh Air to deliver personalized offers to its customers across all touch points. Powered by artificial intelligence (AI), Riyadh Air can introduce and distribute new products in real-time, while delivering tailored options for all customers across every touchpoint.
● Order Management capabilities built upon IATA's open ONE Order standard, will enable Riyadh Air to have order as the “single source of truth” for all downstream systems and processes. Riyadh Air will be able to unify the entire customer journey including air and non-air products such as airfare, seat selection, baggage, ancillaries, and third-party products – into a single order. FLYR's implementation of ONE Order supports all products the airline chooses to sell, including those from third parties, to be stored and managed centrally.
● Digital Customer Experience capabilities orchestrate modern booking flows and integrate various systems involved with the retailing flow, visibly positioning Riyadh Air as digitally native airline by offering exceptional and seamless travel experiences from booking to landing.
Source: Riyadh Air