Qatar Airways and Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) signed a Memorandum of Understanding (MOU) aimed at increasing inbound air traffic to the Maldives through several joint efforts and individual campaigns.
As per the agreement, both partners would launch joint promotional and marketing activities in key identified markets, with the overarching objective of increasing inbound air traffic to Maldives. The activities include organizing familiarization trips for travel partners and media influencers, and working on joint activities with trade partners. The MOU further stipulates aligning on future plans, with both parties assessing and contributing in order to implement the activities within the target markets to promote the Maldives as a travel destination.
Source: Al Shareq