flydubai partnered with Amperity as part of its ongoing transformation journey, reinforcing its commitment to driving innovation and investing in enhancing its customer experience.
This collaboration brings together flydubai’s customer experience vision with Amperity’s advanced data and intelligence platform to connect traveller insights in real time, enabling deeper personalization and more meaningful engagement across the entire journey.
Through this partnership, flydubai will have the ability to unify customer data across multiple touchpoints to build a more complete understanding of traveller preferences. The results will provide a strong foundation to flydubai’s road map on Modern Airline Retailing and empower flydubai’s teams to understand customer needs and deliver more relevant offers.
Customer data can be uniquely complex, especially for airlines. Customer Orders span multiple systems, third-party agencies often provide limited information, and many travellers book without loyalty numbers or consistent identifiers. Amperity was chosen because of its proven ability to make sense of that complexity. The platform’s AI-driven identity resolution and airline-specific data model are purpose-built to handle passenger data and connect it in real time across the airline’s operational systems.
Source: flydubai