What’s New

Amadeus announced that Etihad Airways will implement the Amadeus Fare Families tool in the indirect channel, to support its merchandising strategy. The move to incorporate Amadeus' technology solution will help the airline achieve its objective of accelerating international growth through differentiation and upsell opportunities, via its extensive sales network.
Through Amadeus Fare Families, Etihad Airways will brand and differentiate its products and services by showing the full value of each packaged fare on all its retailing interfaces for all customer segments and worldwide points of sale. With clear descriptions on service characteristics and terms and conditions, both travellers and travel agents benefit from greater transparency in the shopping process. In doing so, travel agents will be better equipped to advise their customers and proactively upsell from one fare family to the other, based on the traveller's needs and preferences.
Etihad files its fare families using ATPCo Branded Fares and Amadeus is the first technology provider to support this new industry standard. Apart from filing centrally, airlines can also file their fare families directly in the Amadeus system if they so prefer.
Source: Amadeus