Etihad Airways announced the carrier has signed a long-term retailing agreement with ATPCO to create and distribute UPAs (Universal Product Attributes) to all third-party distribution channels. The deal enables Etihad to accurately, consistently, and visually display its offers in its own brand voice and tone, in multiple languages and enables Etihad to create tailored and relevant offers and communicate these more effectively with customers.
The carrier has invested in its product innovations and having the right product and offer show up in flight shopping results, means more customers are able to see the benefits of flying with Etihad.
Source: ATPCO