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Etihad Airways and strategic partner Jet Airways have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state.
The partnership will enable both airlines to capitalize on their strong links with Maharashtra and further propel domestic and international arrivals into the state capital Mumbai and beyond. It is the first time an Indian state has signed a tourism collaboration agreement with the airline sector.
Under the agreement, the three entities will pool marketing resources to participate in travel-trade events in key international markets such as the UK and the UAE; jointly promote ‘Destination Maharashtra’ through advertising campaigns; and organize inbound familiarization trips for media and travel agents.
Source: Arabian Aerospace