Emirates signed a number of Memorandum of Understandings (MoUs) on 6 May - the first day of Arabian Travel Market (ATM) - with Tourism Malaysia, Türkiye Tourism Promotion and Development Agency (TGA) and the Abu Dhabi Chamber of Commerce. These agreements demonstrate the airline’s commitment to entice more travellers across its network of more than 140 destinations to experience the sights, culture and attractions of each destination, in addition to supporting travel opportunities for local UAE companies and SMEs.
Emirates and Tourism Malaysia will work to promote tourism and boost visitor traffic into Malaysia from the airline’s global network.
Through the strategic agreement, both parties will explore joint advertising and tactical campaigns and where viable, Emirates will facilitate familiarization trips from key markets in the Gulf and the Middle East to Malaysia to generate awareness and demand.
Emirates and the Türkiye Tourism Promotion and Development Agency (TGA) will collaborate on strengthening Türkiye’s touristic appeal in new and existing source markets.
Under the new agreement, Emirates and TGA will join hands to promote tourism from key markets across the airline’s global network, explore opportunities to organize familiarization trips to Türkiye, and collaborate on joint marketing and promotional campaigns that highlight the destination’s uniqueness.
Emirates and The Abu Dhabi Chamber of Commerce and Industry (ADCCI) will work together to provide travel services at preferential rates to ADCCI’s employees and members, in addition to providing Chamber members with additional benefits under its Business Rewards programme for SMEs. ADCCI will enable Emirates to promote its new products and destination network, as well as special offers, to Chamber members at its busy roster of events, and the airline will also serve its members with marketing promotions across its digital platforms.
Source: Emirates