Emirates announced that it has signed a Memorandum of Understanding (MoU) with China’s Trip.com Group, a one-stop travel service provider.
The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates’ sales via Trip.com Group’s online platforms. In the future, collaborations aimed at providing customized products to suit members of both loyalty programs will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.
According to the agreement signed by the two parties, Emirates will further explore the market’s potential by leveraging the strong and extensive user network of Trip.com Group and plans to expand customer reach and penetration in the market through exclusive fares and tailor-made products for the customer base of Trip.com Group. In the next phase of the strategic cooperation, Trip.com Group and Emirates will explore joint initiatives to provide members of their loyalty programs with customized and exclusive offers.
For Trip.com Group, the online travel agency can look forward to leveraging and benefiting from Emirates’ world-leading brand awareness, outstanding in-flight offerings, and extensive global network to support its globalization strategy and usher in more diversified outbound travel solutions to meet the burgeoning market demand. With customers increasingly seeking personalized travel experiences, the move will help Trip.com Group provide a unique and diversified range of products as well as choice to its customer base.
Source: Emirates