Emirates announced the extension of its partnership with Huawei, by signing a Memorandum of Understanding (MoU) at the Arabian Travel Market 2022, to provide further exposure to both brands in the Middle East, China and African markets, through joint activities and collaborations that increase audience engagement.
The agreement encompasses marketing collaborations between Emirates and Huawei on joint projects and promotional activities, which aim at expanding their reach in the other’s home market. In addition, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.
Source: Emirates