In 2012, 25.8 million pieces of baggage were mishandled, of which 85% were delayed and 15% were damaged or lost, costing the aviation industry USD 2.58 billion (2012 SITA baggage management report). mercator’s newly developed baggage tracking and management technology, mBELT, designed to alleviate the industry’s baggage related pressure, will be unveiled at this April’s Passenger Terminal Expo.
In 2012, air travellers said that safely handled baggage is the second most important factor to them having a pleasant trip (source: IATA passenger survey 2012). Furthermore, mishandled baggage results in negative impacts to profit margins and the loss of hard-earned customer satisfaction.
As a result of this industry’s need for a new approach where airlines, ground handlers and airports have a complete baggage management suite, which will help them manage the entire life cycle of their passenger’s bags. Not just a reconciliation system, but an end to end tool, which gives high visibility and transparency of baggage movement, ensuring bags are on time every time. mBELT was designed by mercator to specifically address this need.
“Through close collaboration with IATA and our customers, our understanding of the aviation industry enables us to continuously provide innovative and efficient technology solutions,” said Mr. Patrick Naef, Divisional Senior Vice President Emirates Group IT and Head of mercator. “Transparency, control and flexibility while driving down costs and increasing revenues are the main points the industry has voiced in terms of challenging baggage needs. mercator’s baggage management suite, mBELT, has, to date, enabled savings of USD 1.96 million over the past 3 years, despite a 15% year on year rise in the numbers of passengers handled. Keeping promises, not only impacts the bottom line, but also what your customers think about you. Passengers trust you will take care of them from check-in to the arrivals hall, and that their baggage will be handled with the utmost care, mercator’s mBELT enables airlines to provide this care and the latest technology to respond to passenger’s needs.”
Source: mercator