Felix Airways has developed a new Business Plan based on the changing competitive environment and will evolve its business model from that of LCC airline to Hybrid airline, in which it will blend some of the characteristics of the low-cost model and some of the characteristics of the full-service network model.
The new business model is necessary in order to better fulfill its obligations in the domestic market and to compete more vigorously in the regional market. The two CRJ200s will be replaced with two fuel-efficient, modern technology Q400 aircraft each with 50% more seats than the CRJ200s. The Q400s will operate exclusively in the domestic market.
The two CRJ700s will also be replaced with two Airbus aircraft; either A319 with about 135 seats or A320 with about 155 seats. Each of these two new aircraft types will deliver greatly improved fuel efficiency and overall economic benefit for the operation. The two Airbus aircraft will also enable Felix Airways to develop a meaningful regional hub operation based at Aden. Implementation of the plan will see the airline commence service to up to four new destinations in each of 2013, 2014 and 2015 and the introduction of an additional Airbus aircraft in each of those years.
To support this aggressive regional expansion from its Aden base, the airline will also greatly extend the breadth of its distribution through participation in global GDS distribution, a range of interline/code share agreements and the introduction of IATA standard E-ticketing and IE-ticketing.
By the end of 2015, Felix Airways will be carrying over one million annual passengers and will also be engaged in the carriage of cargo on all its aircraft.
Source: Felix Airways